Main Story is a UK based brand of gender neutral kid's apparel. This brand is extremely well-made, intended to endure daily play and wear, and is inspired by graphic design and art. Main Story prioritizes responsible manufacturing and also aims to produce garments from organic fabrications whenever possible. Main Story's styles are strongly influenced by skate and streetwear and are intentionally cut generously sized and with adjustable details, allowing pieces to be worn across age ranges for longevity, which is something we especially love. This season's collection, entitled "Invisible Worlds," finds inspiration from painter Hilma af Klint's work which captures the unseen within nature and artist Roisin O'Donnell's prints.  Discover why Main Story has become one of our favorite brands to showcase - it offers a consistent, but never staid, approach to kidswear that marries pragmatism, design, and street.  Main Story pieces are the ones that our own kids love to wear, and they've lasted through countless wears and washings. 

Also check our new markdowns on past seasons of Main Story, especially their popular Barrel Trouser, which features a flattering and unique curved seam along the leg and easy-wearing elastic waistband, is worn by in-the-know customers who appreciate the twist on an everyday chino. Well fitting, beautifully cut kid's pants is hard to find, and these are, in our opinion, among the best we've seen and available now on sale. Discover this gem of a brand at Bien Bien, available in 2Y through 14Y.